Then he forgot about it, until February.įebruary, while in a 20-person Zoom meeting on how much we should freak out about Core Web Vitals, I logged into LSG’s GMB dashboard to see if maybe we had been moved to Colorado (hopefully nearĪspen),” Shotland wrote in a post. He said Local SEO Guide doesn’t really rely on the company’s GMB page for leads, but sent a note to GMB support for help. According to GMB, he moved and opened a hotel, all in the midst of COVID-19. Not only did GMB somehowĬhange the location of this business, but said the company apparently opened a hotel, as Shotland wrote in a post. MediaPost about search, I’ve learned that Blumenthal and Local SEO Guide Founder Andrew Shotland are two funny and smart SEO guys. Thank you, Mike Blumenthal, Near Media co-founder and authority on local search, for calling this to our attention in a tweet. Well, not so funnyīecause Local SEO Guide, an SEO agency, was never located in Kansas, but Google My Business believes the Pleasanton, California, company has been located in Fawn Creek Township, KS, since November Carlson will make the best of it, I’m sure, but make no mistake: This move is a downgrade for the host, no matter how grateful he is that anyone is tuning in.A funny thing happened on the way to Kansas. While some of these people will surely figure out how to follow Carlson over to Twitter, my guess is that the host will now primarily be performing for the caviling nerds of Twitter Blue, whose interest in his show will be directly proportionate to the amount of time Carlson spends investigating why Steve Albini gets more engagement than they do. Fox News appeals primarily to the sort of old, angry people who have to ask their adult children to show them how to use the remote control. But even if Musk has ambitions of building Twitter into a multimedia platform that does host original content, good luck convincing Carlson’s Fox News audience to follow him there. You don’t go to Best Buy to get a sandwich, and you don’t go to Twitter to watch the news. For one thing, as I mentioned earlier, Twitter does not have shows. It Only Got Worse From There.ĭonald Trump’s Legal Team Is in Utter Turmoilīut aside from the money that Carlson presumably stands to make here in one way or another, and the joy that both he and Musk presumably take from riling erstwhile blue checks with further confirmation that Twitter is no longer their platform, it’s a bit harder to see how this move makes sense from an eyeballs-on-programming standpoint. I Even Have Video.Īfter My Wife Got Cancer, Her Catholic School Fired Her. What Happens When You Die? Unlike Most People, I Know. It’s Not in Your Head: Something Weird Is Going On With Job Interviews This is a guy, after all, who mused that this past weekend’s mass shooting by an apparent neo-Nazi in Dallas was some kind of left-wing false flag. But, more likely, Musk just can’t help it. If it’s a business move, it pencils out only in the sense that right-wing media is hugely profitable. While popular wisdom holds that Musk has declared war on legacy blue checks because he is a troll and a jerk-and while he is, indeed, both of those things-I think he’s also making a play to refocus discourse on Twitter around the opinions and priorities of tech guys and right-wingers. In the six months or so that Musk has helmed Twitter, he has been focused on constraining mainstream opinion leaders’ influence there, if not on driving them off the platform entirely. Although Musk said Tuesday that Twitter had not inked any sort of deal with Carlson, the mogul is rich enough to meet Carlson’s price without thinking too hard about it-and he’s also grandiose enough to pitch Carlson hard on the upside of becoming Twitter’s star content creator. But Twitter, I suppose, makes a certain amount of sense.
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